Introduction “ZAP stands for Zero Air Pollution”. ZAP focuses on production of vehicles that run on electric power, keeping the environment in mind. This case is evidence that just a few ideas and love for the environment can give the way to a great product, and many manufacturers followed. Although the economy is not too [...]
If you were a top executive at LKF, how would you redirect your reverse marketing approach? As an executive facing a budget crunch after the Asian Economic Crisis, I believe that I would develop a system to rate the projects that are critical to the success of LKF. With fewer dollars to spend, each supplier [...]
My assumption is that Polaroid’s growth strategy was based solely on the technology involved and development of its Polarizing process. They remained driven by this process and attempted to stay one step ahead of the competition prior to the 1970′s. Based on the development strategy that Polaroid employed in the early years, there are many [...]
Federal Express Corporation (Fedex) was established in 1973. Since then, Fedex had become a global logistics and supply chain management. The company had invested heavily in information technology systems. It had a powerful technical architecture that had the potential to pioneer in Internet commerce. However, there are some difficulties, the company’s logistic and supply chain [...]